For the ideal shave you want to ensure that the lather is rich and creamy rather than wet and sloppy. Having a thick layer of foam does not help because of course it is only the soap that's in contact with your skin that has any effect.
The myth here is that the technique is to build up a head of foam by working it furiously in the bowl and then apply it to your skin with the brush. Not so - this will just waste soap! You develop the lather on you having taken up a small amount of soap onto the brush.
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